““ (“we”) is dedicated to safeguarding and respecting your privacy.
This notice (along with any conditions of use on our website, any contracts between us, and any other documents referenced to in this notice) explains how we will use any personal data we acquire from you, that you submit to us, or that we get about you from other sources. Please read the following carefully to understand our perspectives and practices about your personal data, as well as how we will handle it. You acknowledge and consent to the practices outlined in this notice by visiting any of our websites or supplying us with any information about yourself.
The data controller is ““ 167-169 Great Portland Street, 5th Floor, London, United Kingdom, W1W 5PF
Information gathered from you
We will gather and process the following information about you:
The information you provide to us
This includes information about you that you provide to us by filling out forms on our website (“our site”) or forms hosted by third-party partners, or by contacting us by phone, e-mail, or otherwise. It includes information you submit when you register to use our site, search for a product, place a purchase, or report a problem with our site, goods, or services. Your name, address, e-mail address, and phone number, as well as financial and credit card information, may be included in the information you provide us.
Information about you that we gather
We will automatically gather the following information about each of your visits to our site:
Technical information such as the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type, and version, time zone setting, browser plug-in types and versions, operating system and platform, device type, and language setting
information about your visits, such as the full Uniform Resource Locators (URL), clickstream to, through, and from our site (including date and time), products and categories you viewed or searched for, page response times, download errors, length of visits to specific pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to navigate away from the page, and any phone number used to call our customer service number
Tracking technologies used by us or our chosen third parties for automatic data collecting may include:
Web Beacons: Web pages and emails may contain tiny electronic files known as web beacons (also referred but not limited to clear gifs. pixel tags and single-pixel gifs).
For our website – this allows us to count people who have visited specific pages or opened an email, among other Web Site data (for example, recording the popularity of certain Web Site content and verifying system and server integrity).
Within our emails – this informs us if you opened an email, how frequently you opened it, how you interacted with the email (for example, how much time you spent reading the email), which email program and web browser you used, which device you used, and your IP address. Web beacons are also used to help us display emails in the optimum format for your device. We use web beacons to help us manage the material on the Web Site and the emails we send to you by alerting us which content is effective.
Link Tracking: Each of our emails has a number of hyperlinks, each with its own tag. When you click on one of these links, you will be instantly transferred to our mailing company’s server, which will log the click. You will then be taken to the appropriate page on our website. This procedure allows us to determine who has visited our website after clicking on a link in an email. This information is used to personalize future communications to you.
Each newsletter email you sign up to receive from us gathers the following information:
Information about you is collected using industry-standard methods, such as pixels that monitor email openings (if images are enabled in your email client/mailbox). This is the industry-standard method for monitoring open and click rates, and it is utilized by all email systems.
All links in emails are sent through a link redirection service, which collects data for each link visited. This sets off a chain of events that includes:
Type of event (delivery, bounce, open, click, spam complaint, unsubscribe)
The recipient’s email address (which you will have provided)
The recipient’s IP address (in the case of open and click)
GEO location determined by IP address (at the city level) (in the case of open and click)
Type of device (mobile/computer/tablet) and browser (e.g., Firefox/Chrome/Safari).
If you do not want this information gathered, deactivate and do not access photographs in your email program.
Tracking Technologies Like Cookies
Cookies (or browser cookies): Like numerous other websites, we utilize “cookies,” which are little files stored on your computer’s hard disc. Cookies assist us in identifying account holders and optimizing their buying experience. (See also Section 2 Cookies.) Regarding our website – Our Cookies and other tracking technologies (described above) also enable us to keep items in a shopping cart when a user leaves the Web Site without checking out, track an order, monitor an order number/value, or track purchases made through the website. Within our emails – they help us analyze how you engage with our emails and are used to better future email conversations. Cookies may be set at the same time as you download, open, or read an email from us if you have enabled your computer to automatically show photos, or if you have added us to your email “address book” (or “safe senders” list), or if you have configured your computer to have “weak” security. If you don’t want this to happen, stop the automatic display of photographs, delete us from your address book, or tighten your security settings.
The purposes for which we may use the data
We utilize the information we have on file about you in the following ways:
The information you provide to us
This information may be used by us in the following ways:
to carry out our obligations under any contracts entered into between you and us, as well as to provide you with the information, goods, and services you request from us;
to keep you up to date on the status of orders you’ve placed;
to answer any questions you may have about orders you’ve placed;
to initiate any product recalls or to give you any crucial information about the items we offer;
to tell you about additional items and services we provide that are comparable to ones you have already purchased or enquired about;
to provide you with information about our products or services that we believe may be of interest to you, or to allow chosen third parties to supply you with information about our goods or services that we believe may be of interest to you. If you are a current consumer client, we will only contact you by electronic means (e.g., e-mail or SMS) with information on products and services similar to those that were the subject of a prior sale or negotiations of a sale to you, unless you have accepted to receive wider communications. If you are a consumer who is not an existing customer and we allow chosen third parties to access your data, we (or they) will only contact you by electronic means if you have approved this. If you do not want us to use your data in this manner, or if you do not want us to share your information with third parties for marketing reasons, please check the relevant boxes on the form on which we collect your data, or contact our in-store employees when they attempt to collect your information.
to keep you informed of changes to our goods or services;
in order to avoid fraud;
to guarantee that our site’s information is delivered in the most effective way for you and your machine;
If you have filed a job application, we will analyze and handle it, as well as manage your employment if you are successful.
Please keep in mind that if you are asked to provide us with information that is required for us to perform a contract or fulfill a request that you make (e.g. contact, delivery, or payment information), providing that information is a requirement for us to enter and perform such a contract or fulfill your request – if you do not, we may not be able to perform your contract or fulfill your request.
Information about you that we gather
We will use this information: to administer our site and for internal operations, such as troubleshooting, data analysis, testing, research, statistical, and survey purposes; to improve our site to ensure that content is presented in the most effective manner for you and your computer; to allow you to participate in interactive features of our service if you choose to do so; as part of our efforts to keep our site safe and secure;
Disclosure of your personal information
You accept that we have the right to share your personal information with the following parties:
For administrative purposes, any of our group undertakings, as defined in section 1161(5) of the UK Companies Act 2006, and any undertaking that has a 50 percent or greater ultimate common ownership with, provided that they either: (a) are within the European Economic Area; (b) are in a country that the European Union has determined has adequate data protection laws in place, or (c) have provided appropriate data protection safeguards of the sort approved by the European Union.
Any use of one group member’s personal data by another group member for purposes other than administration will be subject to all of the restrictions of Data Protection Law.
to our third-party service providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to improve the security of our Online Properties), or who otherwise process personal information for the purposes described in this Privacy Notice or notified to you when we collect your personal information.
We may also release your personal information to other parties:
If we outsource any part of our business or systems, we may share your personal information with our service provider (s).
If we sell or acquire any business or assets, we may disclose your personal information to the potential seller or buyer of such business or assets.
If we or a significant portion of our assets are purchased by a third party, personal data about our customers may be one of the transferred assets.
If we are required to disclose or share your personal data to comply with any legal obligation, to enforce or implement the terms of any agreement or policy to which we are a party, or to defend the rights, property, or safety of our company, our customers, or others. This may involve exchanging information with other firms and organizations for the goal of preventing fraud and lowering credit risk.
Processing legal foundation
According to Data Protection Law, we must fulfill at least one “legal reason” for processing, which is presently outlined in Article 6 of the General Data Protection Regulation. The following grounds apply to the personal data to which this notification relates:
Where the processing is required for us to perform a contract to which you are a party, or to take steps at your request prior to entering a contract, that is the ground on which we are processing that data;
Where the processing is required for compliance with a legal obligation to which we are subject, that is the ground on which we are processing that data;
Where the processing is required for the purposes of our legitimate interests or the legitimate interests of a third party, that is the ground on which we are processing
If more than one of the aforementioned grounds applies to the data processing in issue, the appropriate ground will be the one listed first above.
Where we save your personal information
We will keep the information we gather from you on our servers or those of our service partners. It will not be transferred or stored outside the UK or the European Economic Area (“EEA”) unless:
to one of our group undertakings to which section 4.1.1 above applies; or
to a processor acting on our behalf who is either I within the EEA, (ii) in a country that the European Union has determined has adequate data protection laws in place, or (iii) has provided appropriate data protection safeguards of the type approved by the Eur
All information you supply to us is securely saved on our systems. SSL technology will be used to encrypt all payment transactions.
Payment service providers in order to authorize funds for the purchases you place. We do not save your payment (debit or credit) card data on our systems; instead, all data is securely passed to our service providers, after which we maintain limited transactional data such as authorization codes along with your purchase information.
Unfortunately, information transfer via the internet is not totally secure. Although we will do everything possible to secure your personal information, we cannot guarantee the security of data communicated over the internet; any communication is at your own risk. We will employ tight protocols and security mechanisms to try to prevent unauthorized access after we have received your information.
Data storage duration
Our policy is to keep personal data only for as long as is required for the purposes outlined in section 3 above. This depends on the type of information and the exact appropriate purpose (s). We have specific data retention and deletion policy that controls how long we keep your data in personally identifiable form. The timing of our retention, anonymization, and/or deletion of your personal data is governed by the policy’s criteria. On request, we can supply you with relevant details relating to your data – please see section 8.2 below for instructions on how to do so.
Your legal rights
Under Data Protection Law, you have a number of rights. These are some examples:
The right to request that your personal data not be used for direct marketing purposes (electronic and postal), even if you have granted consent;
If our processing is based on your consent, you have the right to withdraw any consent you may have granted for our processing of your data – if you exercise this right, we will be obligated to halt such processing if consent is the only valid ground on which we are processing that data;
The right to request access to the information we have on file for you (for more information, see Section 9 below);
The right to request that we correct any erroneous or incomplete data we have on file for you;
The right to request that your data be deleted in specific situations;
The right to request that we limit our processing of your data in certain
The right to object to our processing of your data in certain circumstances;
The right, in certain circumstances, to require us to provide you with the data we hold about you in a structured, commonly used, and machine-readable format so that you can provide the data to another data controller.
You have the right not to be subjected to a decision that is exclusively based on automated processing. This includes profiling-based judgments. If you exercise this privilege, you will no longer get offers from us because our mailing list is based on our customers’ purchasing history.
You can use any of the above-mentioned rights for free by contacting [email protected]. In relation to certain of the aforementioned rights, your right may be qualified by the GDPR (which we will explain with you after your request) or we may want further information from you, which we will obtain following your request. We may need further information from you in order to authenticate your identity. Please also keep in mind that if you make baseless or unreasonable (for example, frequent) requests to exercise any of these rights, we have the right to charge you a reasonable fee for supplying the required information or performing the requested action or to deny your request.
Getting access to your data
You have the right to the following from us:
Confirmation that we are processing (including retaining) personal data about you; and
If we are processing personal data about you, you have the right to the following:
Information about the purposes for which we process data;
Information about the types of data that we process;
Details on the recipients or groups of recipients to whom the data has been or will be given;
Information on the anticipated time for which we will store the data, or the grounds for determining that period;
A duplicate of the data (further copies are available at a reasonable charge, which we will inform you of should you request further copies). Please keep in mind that this right is subject to the rights of others in respect to their own personal data, which means that we cannot reveal data to you if doing so would result in disclosing data about someone else.
For information on how to exercise your rights under section 9, please see section 8.2 above. Section 8.2 fully applies to the exercise of these rights.
ten. Additional websites
Our website may contain links to and from the websites of our partner networks, advertisers, and affiliates from time to time. If you click a link to any of these websites, please be aware that these websites have their own privacy policies, for which we accept no responsibility or obligation. Please review these rules before submitting any personal information to these websites.
Modifications to this privacy notice
Any future modifications to our privacy notice will be posted on this page. Please return periodically to see if there have been any updates or modifications to our privacy notice.
Contact Questions, comments, and requests about this privacy notice should be directed to [email protected]